Market analytics
Mario on the Ukrainian heated towel rail market · 2020
The brand’s position in figures: market share, sales volumes, revenue estimates, exports and distribution channels. Data from Pro-Consulting, Forbes Ukraine and Opendatabot.
on the Ukrainian market (2020)
market share by unit volume
heated towel rails sold in Ukraine in 2020
A clear lead over competitors
According to Pro-Consulting (cited by Forbes Ukraine), as of 2020 Mario ranked first on the Ukrainian heated towel rail market by unit volume, ahead of Laris and Navin.
- Mario
- 12.7%
- Laris
- 11%
- Navin
- 10.5%
Different estimates of one business
Forbes estimated the brand’s revenue at UAH 238 million on the domestic market and ≈UAH 298 million including exports. The company itself gave a more modest estimate — no more than UAH 169 million.
- Company estimate (max.)
- 169 m UAH
- Forbes: domestic market
- 238 m UAH
- Forbes: including exports
- 298 m UAH
≈20% of sales go to export
Regions have different needs: Scandinavia mostly buys hydronic heated towel rails, while Italy, Spain and Iceland buy electric ones.
- Export (2021)
- 20%
Where and how Mario is sold
≈93% of all sales come through offline channels. “If more than 50% of your sales go through DIY, your business is dying” — commercial director Yevhen Khramtsov on deliberately limiting the share of DIY chains.
- Specialist stores
- 65%
- DIY (Epicentr, Leroy Merlin)
- 35%
Company history and facts
From a garage in 1998 to market leader.