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Two identical towel rails, one with a timer. We measured what the difference costs.

A heated towel rail gets switched on in the morning and switched off whenever someone remembers. Usually in the evening. Sometimes the next day. No spec sheet has a line for what that costs, so we worked it out.

We took two identical 80 W rails. The first is an ordinary on/off button: press it and it heats until you press it again. The second has a timer with 2- and 4-hour modes that shuts the rail down on its own. Then we multiplied watts by the electricity price. Over five years the difference is €930. Not a difference in what the rail costs — a difference in what a forgotten button costs.
After 30 days of use Difference: €15.31
Button, no timerswitched on and forgotten €16.70 heating 24 hours a day
Mario with eco mode2 hours a day €1.39 2 hours a day, then off

Both rails are 80 W. Electricity at €0.29/kWh — the EU household average. The hardware is the same; only one of them stops on its own.

What we measured

A warm towel costs five cents

The first objection to any electric towel rail is that it will quietly eat your electricity bill. Here is the exact answer, and you can check every figure against your own meter.

€0.05one 2-hour cycle
€0.09one 4-hour cycle — and that is the daily ceiling
€1.41per month, running it every single day
That ceiling is structural, not rhetorical. The rail has no always-on mode at all: it shuts itself down after two or four hours, whatever else happens in the house. The scenario where it runs all night simply does not exist.
What a timer actually does

It doesn't save you from yourself. It saves you from being distracted.

If you reliably switch the rail off after four hours, a timer saves you nothing at all. Four hours are four hours. The saving begins at the point where somebody called, the kettle boiled, and you left the room.
Annual electricity cost · 80 W · €0.29/kWh
Scenario Hours/day kWh/year €/year
Mario, one 2-hour cycle 2 58 17
Mario, one 4-hour cycle 4 117 34
No timer, switched off on time 4 117 34
No timer, left on overnight ~12 350 101
No timer, never switched off 24 701 203
  • versus left on overnight — €85 a year, 83% less
  • versus never switched off — €186 a year, 92% less
Five years of running cost

The rail is cheap. The habit is not.

Electricity only — no hardware prices, no assumptions about what you paid. This is purely what each behaviour costs to run, at the EU average tariff.
Mario eco mode, 2 h a day€85
Mario eco mode, 4 h a day€169
No timer, left on overnight€507
No timer, never switched off€1,015
with a timer without one
A rail with no automatic shut-off, left running the way people actually leave things running, will spend roughly twelve times its own eco-mode equivalent over five years — on heating an already-dry towel.
Across Europe

Where you live decides what a forgotten button costs

The same 80 W rail, left running around the clock for a year. Electricity prices differ across the EU by a factor of nearly four, so the same habit is a rounding error in one country and a real bill in another.
Annual cost of an 80 W rail · household electricity prices, H2 2025, all taxes included
Country €/kWh Never off Eco 2 h You keep
Ireland 0.404 €283 €24 €260
Germany 0.387 €271 €23 €249
Belgium 0.350 €245 €20 €225
Denmark 0.331 €232 €19 €213
EU average 0.290 €203 €17 €186
Bulgaria 0.136 €95 €8 €87
Malta 0.128 €90 €7 €82
Hungary 0.108 €76 €6 €70
In Ireland or Germany a single forgotten rail costs more per year than a decent one costs to buy. In Hungary it costs a fraction of that — but it is still money spent heating a towel that dried hours ago.
Before you buy

Three questions to ask any electric towel rail

Not only ours. The answers decide what the rail will actually cost you over its life.
  • Does it switch itself off? Not whether the spec sheet says "timer" — what happens if you leave for three days. If it simply keeps heating, that is the largest running cost you will ever pay for it, and it is not printed on the price tag.
  • What is its rated power in watts? That number is in the manual. Multiply kilowatts by your tariff by the hours you will realistically heat, and you have your own running cost in under a minute.
  • Do you actually need an always-on mode? A towel dries in about 40 minutes; a small bathroom warms through in an hour. Everything the rail does after that, you are paying for without getting anything back.
Every electric Mario towel rail has a timer with 2- and 4-hour modes. None of them has an always-on mode: the rail stops by itself, and the most it can possibly draw in a day is nine cents' worth of electricity.
How we calculated this
Rated power80 W
EU average tariff€0.29/kWh
Period365 days
Mario eco mode2 h/day

Electricity prices are Eurostat figures for household consumers, second half of 2025, all taxes and levies included; the EU average was €28.96 per 100 kWh. Tariffs change — run the same arithmetic with the rate on your own bill and the conclusion will hold. Source: Eurostat, EU household electricity prices.

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Two identical towel rails, one with a timer. We measured what the difference costs. — Mario